Downtown Buffalo's skyline has a new addition that is catching the attention of passersby. A larger-than-life poster featuring Buffalo Bills QB Josh Allen now overlooks Niagara Square from the Statler building.
Over the weekend, workers were spotted diligently putting up the Gatorade campaign poster, which showcases Josh Allen in all his glory. The poster features the phrase 'IS IT IN YOU?' and is based on a 30-second video ad titled 'HELLO COACH | JOSH ALLEN.'
Gatorade released the campaign ad a week ago just ahead of the primetime Bills vs. Dolphins game. The ad provides a glimpse into Allen's journey to becoming a professional football player, reaching out to thousands of coaches in pursuit of fulfilling his dreams.
The ad serves as an inspiration to aspiring athletes and showcases Allen's perseverance. The poster on the Statler building serves as a visual representation of Allen's resilience.
The full ad can be watched below:
Could Josh Allen be any bigger? New poster takes center stage on Statler Building in Buffalo