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Hotelier Unveils Ambitious $16 Million Rock and Roll Remodel Plan for Niagara Falls Hotel

Hotelier Unveils Ambitious $16 Million Rock and Roll Remodel Plan for Niagara Falls Hotel

In an exciting development for the hospitality industry, the owner of a vacant hotel in Niagara Falls has announced plans for a stunning $16 million remodel that will transform the building into a rock-and-roll themed destination. Live-USA Incorporated, the visionary behind the project, aims to create a luxury hotel experience like no other, complete with a restaurant, bar, and live music venue.

The 80-room building, located at 472 Main Street in Downtown Niagara Falls, will be reimagined as Hotel Live!, a haven for music enthusiasts and rock-star aficionados. This ambitious project seeks to breathe new life into the historic property, which has previously operated as the Niagara Inn and a Howard Johnson hotel.


To bring this rock-and-roll dream to reality, Live-USA Incorporated is actively seeking $2.12 million in tax breaks from the Niagara County Industrial Development Agency (IDA). The company's application to the IDA outlines their commitment to revitalizing the hotel and creating a unique experience for visitors.

According to the application, every hotel room will undergo a comprehensive renovation, ensuring that guests can enjoy modern amenities and a stylish ambiance. Additionally, a brand-new music venue and restaurant will be added to the site, providing a vibrant space for live performances and culinary delights.


The Hotel Live! project is not only set to enhance the tourism landscape of Niagara Falls but also promises to boost the local economy. The development is expected to generate 32 full-time and 52 part-time jobs, providing employment opportunities for the community.

The rock-and-roll themed hotel is poised to become a magnet for music lovers and travelers seeking a one-of-a-kind experience. With its prime location in the heart of Niagara Falls, Hotel Live! aims to attract visitors from near and far, offering a unique blend of luxury, entertainment, and nostalgia.


As Live-USA Incorporated moves forward with their plans, they are eager to collaborate with the Niagara County Industrial Development Agency and other stakeholders to ensure the successful realization of this ambitious project. The hotelier's vision for Hotel Live! aligns with the ongoing efforts to revitalize the area and create a vibrant destination that showcases the rich cultural heritage of Niagara Falls.

With the promise of a rock-and-roll paradise on the horizon, the future looks bright for the once-vacant hotel. Stay tuned for more updates as Live-USA Incorporated brings their $16 million rock-star remodel to life, adding a new chapter to the history of Niagara Falls' hospitality industry.





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